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NANPA Wants You! on Instagram

By April 27, 2022No Comments

By Frank Gallagher, NANPA Blog Coordinator

Curating the NANPA Instagram account involves working with fellow curators in scheduling posts, being a resource for NANPA members who are doing an Instagram takeover week, and collaborating with NANPA’s marketing and communications team. And it’s not an onerous task! As current volunteer curator Alyce Bender said, “while it does take a couple hours to curate a week, it can be done either day-by-day or all at once and scheduled for the convenience of the volunteer.”

Screenshot of NANPA’s Instagram account, taken April 25, 2022.

What’s the deal?

Curating the NANPA Instagram account involves working with fellow curators in scheduling posts, being a resource for NANPA members who are doing an Instagram takeover week, and collaborating with NANPA’s marketing and communications team. And it’s not an onerous task! As current volunteer curator Alyce Bender said, “while it does take a couple hours to curate a week, it can be done either day-by-day or all at once and scheduled for the convenience of the volunteer.”

Some volunteers like to take the lead for a month, and then let the other curators take the next few months, so each is responsible for only three widely separated months out of a year. But that’s only one model for sharing the work. The process is very flexible and can be configured to work with your schedule. Current curators will teach you anything you need to know and support you as you get used to the role.

You don’t have to scour the internet looking for material (though, if you have suggestions or see some interesting work out there, we’re definitely interested)! Much of NANPA’s Instagram feed consists of member takeover weeks, Showcase Top 24 takeovers, and posts generated by NANPA’s marketing and communications team.

What are the benefits?

NANPA’s Instagram account has more than 16,500 followers. As volunteer curator Teri Franzen said, curation can “boost your visibility with other nature photographers. Through curating and supporting takeovers, I have made a lot of connections and met new friends and many wonderful photographers. Growing my own Instagram following was a nice bonus that I hadn’t anticipated.” Alyce Bender agrees, saying that curating has given her the “ability to network with a number of other photographers, with NANPA’s Instagram account being the initial contact point.”

You get exposure to the best practices of Instagram and marketing via Instagram. Much of what you learn can be put to use improving the reach and results of your own Instagram efforts.

You get to work with Iconosquare, a leading Instagram scheduling and analytics tool. It’s like a free trial where you can learn the ins and outs of the service and decide whether it’s the right fit for you and your own account. Meanwhile, you’re discovering what elements you do want in a social media tool.

This is an opportunity to give back to the nature photographer community, help NANPA, meet more NANPA members, learn some new tricks, expand your own community of photography friends, grow your social media following and, last but not least, revel in the warm and fuzzy feelings of volunteering.

Contact us to volunteer or learn more about becoming an Instagram curator or any of the other NANPA volunteer opportunities, from helping at the 2023 Nature Photography Summit in Tucson next May to serving on a NANPA committee.

Frank Gallagher is a landscape and nature photographer based in the Washington, DC, area who specializes in providing a wide range of photograph services to nonprofit organizations. He manages NANPA’s blog and can be found online at frankgallagherphotography.com or on Instagram @frankgallagherfoto.